Lighthouse:
Life tracker
Lighthouse is a life-tracking app designed to help users lead a happier life through powerful tools, engaging challenges, and data-driven insights. Post-launch, I developed a product strategy focused on gathering user feedback and analyzing usage metrics to guide targeted improvements. Through a series of workshops and iterative updates, both download rates and customer satisfaction saw substantial growth.
Project Details
Role: UX Consultant
Length: 6 months
Key skills: Design strategy, concept development, workshops, wireframing
My Role
During the six-month collaboration with Lighthouse, I focused on three key initiatives. The first involved conducting in-depth user interviews and analyzing usage data to identify both strengths and areas for improvement within the product. With these insights, I facilitated workshops with the founders and broader team to refine the app’s core features, ensuring they better aligned with user needs and business goals. Following this, I led the testing and validation of these changes, adopting an agile methodology to implement iterative improvements. A strategic roadmap was also developed, outlining future enhancements and long-term product evolution.
